Ads for BreakfastGoogle Ads, tracking and conversion notes from Daniils Visnakovs — a solo performance marketer running German-market accounts. Written in English, learned the expensive way.https://adsforbreakfast.club/en© 2026 Clickspire LLCCSS partners for Google Shopping: 20% off your CPCshttps://adsforbreakfast.club/css-partner-google-shopping/https://adsforbreakfast.club/css-partner-google-shopping/A CSS partner cuts your Google Shopping CPCs by around 20% at the same ad position. How the mechanism works, why I use Product Hero, and how you switch.Mon, 20 Jul 2026 00:00:00 GMTcss partnercss partner google shoppinggoogle csscomparison shopping serviceproduct herolower shopping cpcvisnakovs@clickspire.deHow to calculate ROAS: the formula, break-even and why POAS mattershttps://adsforbreakfast.club/how-to-calculate-roas/https://adsforbreakfast.club/how-to-calculate-roas/ROAS is one line of maths — it only becomes profit with POAS. Work out your break-even ROAS from your margin, then feed profit instead of revenue back to Google and Meta.Mon, 20 Jul 2026 00:00:00 GMThow to calculate roasroas formulabreak-even roaspoasprofit on ad spendconversion value profitvisnakovs@clickspire.dePerformance Max: when it works — and when it doesn'thttps://adsforbreakfast.club/performance-max-campaign/https://adsforbreakfast.club/performance-max-campaign/Performance Max promises results on autopilot. In practice that means little control and little data. When PMax genuinely works, and when you should stay away from it.Fri, 17 Jul 2026 00:00:00 GMTperformance maxpmaxgoogle adsshopping feedconversion trackingvisnakovs@clickspire.deConsent Mode v2 setup: mandatory for your Google Ads datahttps://adsforbreakfast.club/consent-mode-v2-setup/https://adsforbreakfast.club/consent-mode-v2-setup/Consent Mode v2 in three steps: pick a CMP, wire it into Google Tag Manager, test the consent status — so your Google Ads data doesn't quietly disappear.Thu, 16 Jul 2026 00:00:00 GMTconsent mode v2google consent modecmpusercentricscookie bannergoogle tag managergdprconversion trackingvisnakovs@clickspire.deSetting up the LinkedIn Insight Tag via GTM — step by stephttps://adsforbreakfast.club/linkedin-insight-tag/https://adsforbreakfast.club/linkedin-insight-tag/How to set up the LinkedIn Insight Tag through Google Tag Manager: drop in your partner ID, then hang conversions off the triggers you already have — no developer needed.Wed, 15 Jul 2026 00:00:00 GMTlinkedin insight taglinkedin conversion trackinggoogle tag managergtmlinkedin adspartner idvisnakovs@clickspire.deEnhanced conversions: a setup guide for Google Ads and GTMhttps://adsforbreakfast.club/enhanced-conversions-setup/https://adsforbreakfast.club/enhanced-conversions-setup/Setting up enhanced conversions in Google Ads and GTM: step by step, with SHA-256 hashing, the GDPR grey zone, and the website ping without which none of it works.Tue, 14 Jul 2026 00:00:00 GMTenhanced conversionsenhanced conversions setupgoogle adsgoogle tag managersha-256hashed dataconversion trackingvisnakovs@clickspire.deBing conversion tracking: the UET tag, step by stephttps://adsforbreakfast.club/bing-ads-conversion-tracking/https://adsforbreakfast.club/bing-ads-conversion-tracking/Set up Bing conversion tracking with the UET tag: the GTM build step by step, conversion goals in Microsoft Advertising, and how to reuse the Google setup you already have.Sun, 12 Jul 2026 00:00:00 GMTbing conversion trackinguet tagmicrosoft advertisinguniversal event trackinggoogle tag managerconversion goalsvisnakovs@clickspire.deGA4 remarketing for Google Ads: wiring your audiences up properlyhttps://adsforbreakfast.club/ga4-remarketing-google-ads/https://adsforbreakfast.club/ga4-remarketing-google-ads/Build GA4 audiences from non-converters across 7- to 90-day windows, link Google Ads through Data Manager, and get every list to actually arrive in the ad account.Sat, 11 Jul 2026 00:00:00 GMTga4 remarketinggoogle ads audiencescreate ga4 audienceslink ga4 to google adsgoogle ads data managerremarketing audiencesvisnakovs@clickspire.deMeta Pixel setup: step by step with GTM and the Conversions APIhttps://adsforbreakfast.club/meta-pixel-setup/https://adsforbreakfast.club/meta-pixel-setup/How to set up the Meta Pixel through Google Tag Manager with the community template — plus the Conversions API, so adblockers and iOS stop eating your data.Fri, 10 Jul 2026 00:00:00 GMTmeta pixel setupmeta pixelconversions apicapigoogle tag managergtm community templatefacebook pixelserver-side trackingvisnakovs@clickspire.deServer-side tracking with GTM: what it does and when it payshttps://adsforbreakfast.club/server-side-tracking-gtm/https://adsforbreakfast.club/server-side-tracking-gtm/Server-side tracking with GTM explained: better data quality despite adblockers and ITP, Stape vs Taggrs vs your own server — and the budget at which the effort starts to pay off.Thu, 09 Jul 2026 00:00:00 GMTserver-side trackingserver-side taggingsgtmgoogle tag managerstapetaggrsmeta conversions apifirst-party trackingvisnakovs@clickspire.deGoogle Tag Manager for Google Ads: what your container needshttps://adsforbreakfast.club/google-tag-manager-google-ads/https://adsforbreakfast.club/google-tag-manager-google-ads/What Google Tag Manager is, why it replaces code changes, and the six building blocks your container needs when you run Google Ads — Consent Mode v2 included.Wed, 08 Jul 2026 00:00:00 GMTgoogle tag managergtm conversion trackinggtmgoogle adsconversion linkerconsent mode v2gtm containervisnakovs@clickspire.dePerformance marketing pricing: the billing models in practicehttps://adsforbreakfast.club/performance-marketing-pricing-models/https://adsforbreakfast.club/performance-marketing-pricing-models/Fixed fee plus a percentage, pay per lead, or 'no leads, no invoice': which performance marketing billing models hold up in practice — and why trust decides all of it.Mon, 06 Jul 2026 00:00:00 GMTperformance marketing pricingperformance based billingpay per leadrevenue share agencyprofit shareperformance marketing agencyvisnakovs@clickspire.deOffline conversion import: optimise lead gen for real revenuehttps://adsforbreakfast.club/offline-conversion-import-leadgen/https://adsforbreakfast.club/offline-conversion-import-leadgen/Offline conversion import feeds the real deal value from your CRM back into Google Ads, so Smart Bidding optimises for leads that actually close instead of for form spam.Fri, 03 Jul 2026 00:00:00 GMToffline conversion importoffline conversion trackinglead gen campaign optimisationenhanced conversions for leadsgclid crmgoogle ads revenue optimisationvisnakovs@clickspire.deGoogle Ads freelancer instead of an agency: 7 reasons to switchhttps://adsforbreakfast.club/google-ads-freelancer-vs-agency/https://adsforbreakfast.club/google-ads-freelancer-vs-agency/When moving from a Google Ads agency to a specialist freelancer pays off — seven honest reasons, how to spot the right moment, and how to run the handover cleanly.Tue, 30 Jun 2026 00:00:00 GMTgoogle ads freelancerfreelancer vs agencyswitching google ads agencygoogle ads managementppc freelancervisnakovs@clickspire.deWhat a Google Ads freelancer costs — and when it pays offhttps://adsforbreakfast.club/google-ads-freelancer-cost/https://adsforbreakfast.club/google-ads-freelancer-cost/What a Google Ads freelancer costs next to an agency: the three pricing models, what you're actually paying for, and why a specialist pays off once the ad budget gets serious.Sat, 27 Jun 2026 00:00:00 GMTgoogle ads freelancer costgoogle ads freelancerfreelancer vs agencygoogle ads agency costgoogle ads managementvisnakovs@clickspire.deE-commerce profit tracking: optimise for profit, not revenuehttps://adsforbreakfast.club/ecommerce-profit-tracking/https://adsforbreakfast.club/ecommerce-profit-tracking/Profit tracking in e-commerce: why you steer on POAS instead of ROAS, how to feed contribution margin per product back as the conversion value, and which tools genuinely do it.Wed, 24 Jun 2026 00:00:00 GMTecommerce profit trackingpoasprofit on ad spendcontribution marginsmart biddingshopify profit trackingvisnakovs@clickspire.deFinding a Google Ads freelancer in DACH: the 5 criteria that matterhttps://adsforbreakfast.club/google-ads-freelancer-dach/https://adsforbreakfast.club/google-ads-freelancer-dach/How to find the right Google Ads freelancer for the German-speaking market — five criteria that separate a senior specialist from an expensive generalist, and why remote is no downside.Sun, 21 Jun 2026 00:00:00 GMTgoogle ads freelancer dachfind a google ads freelancergoogle ads agency vs freelancergoogle ads freelancer germanygoogle ads specialistvisnakovs@clickspire.deWhat does Google Ads really cost — and what daily budget do you need?https://adsforbreakfast.club/what-does-google-ads-cost/https://adsforbreakfast.club/what-does-google-ads-cost/The click price isn't the answer, your CPA is. How to work out your real daily budget from CPC, conversion rate and the number of results you actually want.Thu, 18 Jun 2026 00:00:00 GMTwhat does google ads costgoogle ads costsgoogle ads budget calculationgoogle ads daily budgetcalculate cpavisnakovs@clickspire.deThe 5 lies Google Ads tells you — what I only saw as an ex-Googlerhttps://adsforbreakfast.club/5-lies-google-ads-tells-you/https://adsforbreakfast.club/5-lies-google-ads-tells-you/Google Ads is built so that you make the mistakes that make Google money. As a former Google consultant, here are the 5 most common traps — and how to walk around them.Mon, 15 Jun 2026 00:00:00 GMTgoogle adsoptimisation scoresmart biddingbroad matchperformance maxgoogle ads mistakesex-googlevisnakovs@clickspire.deCall tracking: do you know which call really came from Google?https://adsforbreakfast.club/call-tracking-google-ads/https://adsforbreakfast.club/call-tracking-google-ads/For local businesses the most valuable lead arrives by phone — and usually stays invisible. Why hand-typed numbers kill your best Google Ads budget, and how call tracking fixes it.Wed, 10 Jun 2026 00:00:00 GMTcall trackingtrack phone callsgoogle adswhatconvertsconversion trackinglocal businessgdprvisnakovs@clickspire.deConversion tracking health check: 15 minutes to know if Google Ads measures properlyhttps://adsforbreakfast.club/conversion-tracking-health-check/https://adsforbreakfast.club/conversion-tracking-health-check/A step-by-step check you can run yourself on your Google Ads conversion tracking — to find out whether it really works, or whether you've been optimising blind for months.Tue, 09 Jun 2026 00:00:00 GMTconversion trackinggoogle adshealth checkga4tracking auditcpaconversion actionsvisnakovs@clickspire.deMillion Dollar Clicks: digital ads that deliver — my Nomad Fest talkhttps://adsforbreakfast.club/million-dollar-clicks-nomad-fest-talk/https://adsforbreakfast.club/million-dollar-clicks-nomad-fest-talk/My talk at Nomad World Fest 2025 on building ad campaigns that produce measurable results — from strategy through tracking to scaling.Mon, 01 Dec 2025 00:00:00 GMTgoogle adsdigital advertisingperformance marketingconversion trackingmillion dollar clicksnomad festvisnakovs@clickspire.deGTM tracking live setup: Google Tag Manager and GA4, step by stephttps://adsforbreakfast.club/gtm-tracking-live-setup-chris-cerra/https://adsforbreakfast.club/gtm-tracking-live-setup-chris-cerra/A live session with Chris Cerra — building a full tracking setup with Google Tag Manager and GA4 from scratch, including enhanced conversions, events and the dataLayer.Sat, 15 Nov 2025 00:00:00 GMTgoogle tag managerga4conversion trackingenhanced conversionsdatalayergtm setupvisnakovs@clickspire.deMillion Dollar Clicks — the ads mastermind on Nomad Cruise NC15https://adsforbreakfast.club/nc15-ads-mastermind-nomad-cruise/https://adsforbreakfast.club/nc15-ads-mastermind-nomad-cruise/My ads mastermind workshop on Nomad Cruise NC15: what over €1m of managed ad budget really teaches you about profitable Google Ads. Full recording.Sat, 15 Nov 2025 00:00:00 GMTnomad cruisenc15google adsperformance marketingspeakerworkshopmillion dollar clicksvisnakovs@clickspire.deWhy ugly ads outperform expensive productionshttps://adsforbreakfast.club/why-ugly-ads-outperform/https://adsforbreakfast.club/why-ugly-ads-outperform/My talk from Nomad Cruise 15: why 'ugly' ads routinely pull more conversions than expensively produced advertising — and how to put that to work in your own account.Mon, 20 Oct 2025 00:00:00 GMTugly adsfacebook adsgoogle adsad performancead creativeconversion ratevisnakovs@clickspire.deGTM template: funnel step tracking in GA4 — free downloadhttps://adsforbreakfast.club/gtm-template-funnel-step-tracking/https://adsforbreakfast.club/gtm-template-funnel-step-tracking/A free Google Tag Manager container for funnel tracking in GA4. Six funnel steps as custom events — import it, drop in your IDs, start measuring drop-off.Thu, 10 Apr 2025 00:00:00 GMTfunnel trackinggoogle tag managerga4custom eventsgtm templateconversion funnelvisnakovs@clickspire.deGTM template: Consent Mode v2 for Webflow with Finsweethttps://adsforbreakfast.club/gtm-template-finsweet-consent-mode-v2/https://adsforbreakfast.club/gtm-template-finsweet-consent-mode-v2/A free GTM container that wires Google Consent Mode v2 to Finsweet's cookie banner in Webflow — GDPR-compliant tracking that doesn't throw your conversion data away.Thu, 20 Mar 2025 00:00:00 GMTconsent mode v2gtmfinsweetwebflowgdprcookie consentgoogle tag managervisnakovs@clickspire.deGTM template: Perspective funnel tracking with Google Ads & GA4https://adsforbreakfast.club/gtm-template-perspective-funnel/https://adsforbreakfast.club/gtm-template-perspective-funnel/A free GTM container for Perspective.co funnel tracking. Google Ads conversion, enhanced conversions and a GA4 event — pre-wired, import and go.Wed, 05 Mar 2025 00:00:00 GMTperspective funnel trackinggtm templategoogle adsga4enhanced conversionslead generationvisnakovs@clickspire.deGTM template: lead-gen container with enhanced conversionshttps://adsforbreakfast.club/gtm-template-leadgen-container/https://adsforbreakfast.club/gtm-template-leadgen-container/A free Google Tag Manager container for lead-gen sites: phone clicks, email clicks, form submissions and enhanced conversions, all pre-configured.Sat, 15 Feb 2025 00:00:00 GMTgtm templatelead generationenhanced conversionsgoogle adsga4phone click trackingform trackingvisnakovs@clickspire.deGTM template: track Calendly bookings as GA4 eventshttps://adsforbreakfast.club/gtm-template-calendly-tracking/https://adsforbreakfast.club/gtm-template-calendly-tracking/A free GTM container that turns every Calendly booking into a GA4 event — DataLayer listener, custom HTML tag, and the one condition that keeps your conversion count honest.Sat, 01 Feb 2025 00:00:00 GMTcalendly trackinggtmga4event trackingappointment bookinggoogle tag managervisnakovs@clickspire.deGTM template: WordPress e-commerce tracking with GTM4WP & GA4https://adsforbreakfast.club/gtm-template-wordpress-ga4/https://adsforbreakfast.club/gtm-template-wordpress-ga4/A free GTM container for WordPress e-commerce tracking via the GTM4WP plugin. One GA4 event tag and 18 dataLayer variables — already configured.Mon, 20 Jan 2025 00:00:00 GMTwordpress ecommerce trackingwoocommercegtm4wpga4google tag managerdatalayervisnakovs@clickspire.deGTM template: Shopify conversion tracking with Google Adshttps://adsforbreakfast.club/gtm-template-shopify-conversion-tracking/https://adsforbreakfast.club/gtm-template-shopify-conversion-tracking/A free GTM container for Shopify stores: Google Ads conversion tracking, enhanced conversions and remarketing, wired up the way it should be.Fri, 10 Jan 2025 00:00:00 GMTshopifygtm templategoogle adsenhanced conversionsremarketingconversion trackingroasvisnakovs@clickspire.deGDPR and conversion tracking: why the panic is overdone — Camp Nerd 2024https://adsforbreakfast.club/gdpr-conversion-tracking-camp-nerd/https://adsforbreakfast.club/gdpr-conversion-tracking-camp-nerd/My talk at Camp Nerd 2024: why GDPR panic does companies more damage than the regulation itself — and how clean, compliant tracking still works.Sun, 15 Sep 2024 00:00:00 GMTgdprconversion trackingdata protectionconsent modeserver-side trackingcamp nerdvisnakovs@clickspire.de