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GTM template: Perspective funnel tracking with Google Ads & GA4

A free GTM container for Perspective.co funnel tracking. Google Ads conversion, enhanced conversions and a GA4 event — pre-wired, import and go.

5 min read

Originally written in German — read it on visnakovs.de.

GTM Perspective funnel tracking template

Perspective.co is one of the most popular funnel tools in the German-speaking market — and setting up clean conversion tracking for it is where a lot of people stall on day one. This GTM template does that part for you: Google Ads conversion, enhanced conversions and a GA4 event, already wired up.

What’s in the template

  • Google Tag (GA4) — drop in your measurement ID, done
  • Google Tag (Google Ads) — drop in your conversion ID, done
  • Google Ads conversion tag — fires on funnel submit
  • Google Ads enhanced conversions — passes email and phone, hashed
  • GA4 event tag — perspective_form_submit event
  • Conversion Linker — so attribution holds up
  • 1 custom event trigger — form_submitted from Perspective

The setup in three steps

1. Import the template

Import container → upload the JSON → merge.

2. Fill in your IDs

The spots you need to edit are marked inside the template:

  • **EDIT** Google Ads Conversion ID → your conversion ID (e.g. AW-123456789)
  • **EDIT** Conversion Label → your conversion label
  • GA4 measurement ID → your G-XXXXXXX ID

3. Configure the Perspective webhook

In Perspective under Settings → Tracking:

  • Turn on the GTM integration
  • Event name: form_submitted
  • The dataLayer variables email and phone are passed automatically

Why enhanced conversions

Perspective funnels collect email and phone number anyway. Without enhanced conversions none of that first-party data reaches Google Ads — you’re giving it away. Turn them on and you get:

  • Better attribution — Google can still match conversions when cookies are missing
  • More measured conversions — up to 15% more on average, according to Google
  • Better smart bidding — more conversion data means more precise bids

Download the template

The configurator that generates this container is on my German site: GTM configurator (in German). The JSON it produces is language-neutral, so it works the same in any container.

Grab the container file below and import it into your Google Tag Manager container under Admin → Import Container. No sign-up, no email wall — it’s a plain file.

Downloadgtm-template-perspective-funnel.jsonGTM container, ~20 KB — import it straight into your container

Want Perspective tracking set up properly rather than approximately? Write to me and I’ll take a look.