Ads for Breakfast

Essay 20 Jul 2026 · 7 min

CSS partners for Google Shopping: 20% off your CPCs

Same ad, same position, roughly 20% less per click. Where that margin comes from, and how you move off the default.

The ledger

Everything, dated →

3.33 break-even ROAS, 30% margin Essay 20 Jul 2026 How to calculate ROAS: the formula, break-even and why POAS matters The same ROAS of 4 is profit for one shop and a loss for the next. Work out your break-even before you set a target. 20 Jul 2026 · 8 min 8 min 1 in 10 accounts Essay 17 Jul 2026 Performance Max: when it works — and when it doesn't Set-and-forget works in about one account in ten. What the tenth has that the other nine don't: a shopping feed. 17 Jul 2026 · 7 min 7 min 4 consent signals Essay 16 Jul 2026 Consent Mode v2 setup: mandatory for your Google Ads data Four signals decide whether Google sees your conversions at all. The CMPs I actually use, and the test step everyone skips. 16 Jul 2026 · 7 min 7 min <30 min per new ad network Essay 15 Jul 2026 Setting up the LinkedIn Insight Tag via GTM — step by step Partner ID in, All Pages on — then hang the conversions off the triggers your Google Ads tags already fire on. 15 Jul 2026 · 7 min 7 min 100% of setups need a page ping Essay 14 Jul 2026 Enhanced conversions: a setup guide for Google Ads and GTM Hashed form data buys back conversions your tracking loses — but only if the page itself still fires the first ping. 14 Jul 2026 · 7 min 7 min 1 UET tag per account Essay 12 Jul 2026 Bing conversion tracking: the UET tag, step by step Same tags, same triggers, a worse interface. One UET tag per account, then a goal for every conversion you already track. 12 Jul 2026 · 7 min 7 min Essay 11 Jul 2026 GA4 remarketing for Google Ads: wiring your audiences up properly Build the non-converter lists in GA4, staggered by recency — then the Data Manager link, without which none of them arrive. 11 Jul 2026 · 7 min 7 min

The shelf

GTM templates

7

Containers you import. Each ships a JSON file and the two or three IDs you fill in yourself.

Talks & sessions

5

Recordings from Nomad Cruise, Nomad Fest and Camp Nerd. Links out — never an embed.

The business of solo

4

Freelancer versus agency, what the work costs, how to price it. For the person deciding, not the person selling.

Something here not matching what you see in your own account? Tell me where I'm wrong — visnakovs@clickspire.de