Ads for Breakfast

5 posts

Talks & sessions

Recordings from Nomad Cruise, Nomad Fest and Camp Nerd. Links out, never an embed — nothing on this site loads a third party.

Talks & sessions

5 posts · 4 with a figure
120 clients Talk 1 Dec 2025 Million Dollar Clicks: digital ads that deliver — my Nomad Fest talk Nomad Fest 2025: the three pillars behind campaigns that bring money in — tracking, structure, scaling. 1 Dec 2025 · 7 min 7 min Talk 15 Nov 2025 GTM tracking live setup: Google Tag Manager and GA4, step by step A real container built live with Chris Cerra — dataLayer, GA4 events, enhanced conversions, debugging. 15 Nov 2025 · 8 min 8 min €1m ad budget managed Talk 15 Nov 2025 Million Dollar Clicks — the ads mastermind on Nomad Cruise NC15 A working session, not a slide marathon: what a million euros of managed budget teaches you about profit. 15 Nov 2025 · 5 min 5 min 7 in 10 split tests the ugly ad won Talk 20 Oct 2025 Why ugly ads outperform expensive productions Phone video and screenshots beat studio productions in most split tests. Why, and five formats to copy. 20 Oct 2025 · 7 min 7 min 40–70% conversion data lost Talk 15 Sept 2024 GDPR and conversion tracking: why the panic is overdone — Camp Nerd 2024 GDPR panic costs more than GDPR does. What is actually allowed, and the setup that keeps the data. 15 Sept 2024 · 8 min 8 min