Million Dollar Clicks — the ads mastermind on Nomad Cruise NC15
My ads mastermind workshop on Nomad Cruise NC15: what over €1m of managed ad budget really teaches you about profitable Google Ads. Full recording.
Originally written in German — read it on visnakovs.de.
On Nomad Cruise NC15 I ran an ads mastermind: not a slide marathon, but a working session for founders and freelancers who want Google Ads to finally turn profitable instead of just burning budget.
Here’s the full recording:
WatchMillion Dollar Clicks — Ads Mastermind, Nomad Cruise NC15Opens on YouTubeWhat “Million Dollar Clicks” is about
The title says it. Once you’ve managed over a million euros of ad budget, one lesson outweighs the rest: clicks aren’t the goal — jobs are. The workshop is about getting there in your own account:
- Pull, not push: why Google Ads is the most honest channel for most service businesses — you reach people who are searching right now, instead of pushing ads at them.
- Tracking first: without clean conversion tracking you optimise blind. Garbage in, garbage out, no matter how good the rest of the setup is.
- Keep control: which Google default settings quietly burn your budget — and why “most advertisers use this” doesn’t mean “this is good for you”.
- Optimise for profit: how to move from click thinking to contribution-margin thinking.
Things you can go and try yourself
A lot of the workshop is stuff you can tackle on your own. These free tools sit on my German site — the tools themselves are in German:
- Is your account walking into the default traps? → Google Ads settings check (in German)
- How much budget burns without a conversion? → Search terms analysis (in German)
- At what ROAS do you actually earn money? → Break-even ROAS calculator (in German)
Booking me for a stage
I give talks and workshops like this one at conferences, company events and cruises — in German or English. Tell me briefly about your event by email at visnakovs@clickspire.de and I’ll come back with a topic that fits your audience.