Ads for Breakfast

4 posts

The business of solo

Freelancer versus agency, what the work costs, how to price it. Written for the person deciding, not for the person selling.

The business of solo

4 posts · 1 with a figure

Business 6 Jul 2026 Performance marketing pricing: the billing models in practice Fixed fee plus percentage, pay per lead, "no leads, no invoice" — and why a guarantee from outside your niche is a warning sign. 6 Jul 2026 · 7 min 7 min Business 30 Jun 2026 Google Ads freelancer instead of an agency: 7 reasons to switch Most companies don't leave over price. They leave over juniors, churn and answers that take days. 30 Jun 2026 · 8 min 8 min €700–2k a month, typical retainer Business 27 Jun 2026 What a Google Ads freelancer costs — and when it pays off Three ways a specialist bills you, and the one question that beats comparing rates: how much of it reaches your account. 27 Jun 2026 · 8 min 8 min Business 21 Jun 2026 Finding a Google Ads freelancer in DACH: the 5 criteria that matter What separates a senior specialist from an expensive generalist — and why wanting someone local isn't one of them. 21 Jun 2026 · 7 min 7 min