Ads for Breakfast

12 posts

The business of solo

Freelancer versus agency, what the work costs, how to price it. Written for the person deciding, not for the person selling.

The business of solo

12 posts · 3 with a figure
Business 1 Sept 2026 Is a Google Ads Agency Worth It? The Honest Math The threshold is a division: management fee divided by ad budget tells you how much better the account has to perform just to break even. 1 Sept 2026 · 8 min 8 min Business 29 Aug 2026 What Does Advertising Cost? A Budget Guide That Works Advertising has no price list, it has a break-even point. Work out yours first, and every channel price becomes a decision you can actually make. 29 Aug 2026 · 8 min 8 min 530% ROAS with the setup right Business 13 Aug 2026 Google Ads for tradespeople: how to get more inquiries Trades have a tight service radius, seasonal gaps and a sales process that runs on phone calls, not a shopping cart. The default campaign setup ignores all three. 13 Aug 2026 · 7 min 7 min Business 10 Aug 2026 Google Ads training for in-house teams, on your own account A slide deck and a sample account often leave your team with about as much practical knowledge as before. A live walkthrough of your real account gives them something to use on Monday morning. 10 Aug 2026 · 7 min 7 min 3 questions before tactics Business 8 Aug 2026 Google Ads audit: how to check your account yourself The three questions a real audit answers in order: is tracking correct, can the structure decide anything, and is potential going to waste? 8 Aug 2026 · 8 min 8 min Business 4 Aug 2026 Google Ads Freelancer for Small Budgets: What You Actually Need At 500 or 800 euros a month, a full-service retainer is the most expensive route to the same result. Here's the math and what to do instead. 4 Aug 2026 · 7 min 7 min Business 1 Aug 2026 Fixed-Price Website: I Build It First, You Pay After After a 20-minute call I decide whether to build your site. If I do, you see it finished 48 hours later. Keep it and pay the agreed price, or walk away at no cost. 1 Aug 2026 · 7 min 7 min Business 25 Jul 2026 Social recruiting agency: hiring staff through Meta ads The three things that separate a working hiring funnel from an agency that just sells you a nicer ad: the application path, pre-qualification, and tracking down to one application. 25 Jul 2026 · 7 min 7 min Business 6 Jul 2026 Performance marketing pricing: the billing models in practice Fixed fee plus percentage, pay per lead, "no leads, no invoice" — and why a guarantee from outside your niche is a warning sign. 6 Jul 2026 · 7 min 7 min Business 30 Jun 2026 Google Ads freelancer instead of an agency: 7 reasons to switch Most companies don't leave over price. They leave over juniors, churn and answers that take days. 30 Jun 2026 · 8 min 8 min €700–2k a month, typical retainer Business 27 Jun 2026 What a Google Ads freelancer costs — and when it pays off Three ways a specialist bills you, and the one question that beats comparing rates: how much of it reaches your account. 27 Jun 2026 · 8 min 8 min Business 21 Jun 2026 Finding a Google Ads freelancer in DACH: the 5 criteria that matter What separates a senior specialist from an expensive generalist — and why wanting someone local isn't one of them. 21 Jun 2026 · 7 min 7 min