Ads for Breakfast

Topic · 9 posts

Google Ads

Google Ads

9 posts · 8 with a figure
20% lower CPCs Essay 20 Jul 2026 CSS partners for Google Shopping: 20% off your CPCs Same ad, same position, roughly 20% less per click. Where that margin comes from, and how you move off the default. 20 Jul 2026 · 7 min 7 min 3.33 break-even ROAS, 30% margin Essay 20 Jul 2026 How to calculate ROAS: the formula, break-even and why POAS matters The same ROAS of 4 is profit for one shop and a loss for the next. Work out your break-even before you set a target. 20 Jul 2026 · 8 min 8 min 1 in 10 accounts Essay 17 Jul 2026 Performance Max: when it works — and when it doesn't Set-and-forget works in about one account in ten. What the tenth has that the other nine don't: a shopping feed. 17 Jul 2026 · 7 min 7 min Essay 11 Jul 2026 GA4 remarketing for Google Ads: wiring your audiences up properly Build the non-converter lists in GA4, staggered by recency — then the Data Manager link, without which none of them arrive. 11 Jul 2026 · 7 min 7 min €80/day for 2 conversions a day Essay 18 Jun 2026 What does Google Ads really cost — and what daily budget do you need? The click price answers nothing. CPC divided by your conversion rate gives the CPA, and the daily budget follows. 18 Jun 2026 · 7 min 7 min 65% optimisation score Essay 15 Jun 2026 The 5 lies Google Ads tells you — what I only saw as an ex-Googler Optimisation score, auto-apply, the free strategy call. Five defaults that grow Google's revenue, not yours. 15 Jun 2026 · 9 min 9 min 120 clients Talk 1 Dec 2025 Million Dollar Clicks: digital ads that deliver — my Nomad Fest talk Nomad Fest 2025: the three pillars behind campaigns that bring money in — tracking, structure, scaling. 1 Dec 2025 · 7 min 7 min €1m ad budget managed Talk 15 Nov 2025 Million Dollar Clicks — the ads mastermind on Nomad Cruise NC15 A working session, not a slide marathon: what a million euros of managed budget teaches you about profit. 15 Nov 2025 · 5 min 5 min 7 in 10 split tests the ugly ad won Talk 20 Oct 2025 Why ugly ads outperform expensive productions Phone video and screenshots beat studio productions in most split tests. Why, and five formats to copy. 20 Oct 2025 · 7 min 7 min